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In this video, Kevin Rose (Digg.com) and Timothy Ferriss (4-hour work week) discuss how they came up with product names and company names.
Tim shares a technique he used to help name his book "The 4-hour Work Week", using Google AdWords. He also talks about how he printed out variations of the book cover for the book, and went to a Border's bookstore and secretly wrapped them around books and watched to find out the pick up rate of the different covers from people browsing the new non-fiction rack.
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